Customer Analytics for New Product Development Overview Analytical approach to come up with the target market segment with specific attributes & identify the desired features for a new product formulation. Solution Approach Applying various segmentation approaches like - Factor Segmentation, Neural networks, CHAID (chi-square automatic interaction detection), K - means Clustering, etc - we could come up with the target customer segments & the attributes. We applied the market basket analysis to zero on some of the identified products Advantages In today's highly customized world, it's an absolute must to identify the niche customer segment in order to get the desired ROI on a new product. We need to keep improving the product/services as per customer preferences. Latest Blogs 31Mar 2020 Corona Virus and AI: Can Artificial Intelligence help Healthcare to find a cure for Corona Virus? 30Mar 2020 Lost Customer Trust due to Cyber Fraud? Artificial Intelligence can help 27Mar 2020 Avid Reader? Would you care, if it is written by Artificial Intelligence?