Customer Analytics for New Product Development Overview Analytical approach to come up with the target market segment with specific attributes & identify the desired features for a new product formulation. Solution Approach Applying various segmentation approaches like - Factor Segmentation, Neural networks, CHAID (chi-square automatic interaction detection), K - means Clustering, etc - we could come up with the target customer segments & the attributes. We applied the market basket analysis to zero on some of the identified products Advantages In today's highly customized world, it's an absolute must to identify the niche customer segment in order to get the desired ROI on a new product. We need to keep improving the product/services as per customer preferences. Latest Blogs 14Sep 2020 Artificial Intelligence can Shape your Field Service Teams to be more Effective! 14Sep 2020 Artificial Intelligence Landing more People to Jobs with Smart Jobs Platforms 14Sep 2020 How Pharma Supply Chain inefficiency are being resolved by AI during Covid-19?